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PMG in the News
MMI Direct to Join PMG as Independent Affiliate
New Team to Provide Full Complement of Data Processing and Production Management Services
For Immediate Release
Friday, October 16, 2009
MMI Direct announced today that it will be joining forces with the Production Management Group to offer a full complement of data processing and production management services to direct marketing organizations and the agencies that serve them. Effective November 1, MMI Direct will become an independent affiliate of PMG and relocate to the same office building in Columbia, MD. Read More ...
Renewable Energy Credits
By Eva Bowie
These days, most organizations are looking for ways to operate in a more eco-friendly manner and reduce their carbon footprint. Some changes in the office - such as recycling and switching to compact fluorescent light bulbs - are easy to do. Read More ...
How Good Are Your Direct Mail Production Tools?
You gotta hand it to MacGyver. The resourceful secret agent from the hit ‘80s television series could get out of any bind with the help of a Swiss Army Knife and a roll of duct tape.
While I’m not the sharpest tool in the shed, I haven’t come across many situations in direct mail production where a Swiss Army Knife and duct tape were helpful. But, like MacGyver, I never underestimate the value of a good tool. Our business is too fast paced, too complex and too error-prone to rely on human skill and intuition alone. At each step of the direct mail production process, trusted tools can make the difference between a smoothly executed campaign and a big expensive “oops.”
Whether you partner with a production management firm or handle your direct mail production in house, here are some areas within the production process where we’ve found a good tool can earn its weight in gold. Read More ...