For nonprofit fundraisers, the beauty of the Internet is the speed and ease with which you can communicate with supporters – at a relatively low cost compared to direct mail. But for many organizations, the process of actually launching an e-mail marketing campaign can be more painful than getting through airport security lines at Thanksgiving.
PMG can’t ease your holiday travel pain, but we can make your next
e-mail campaign a refreshingly stress-free experience. We’re proud to introduce PMG EngageSM, our service designed to help nonprofits capture the value of e-mail marketing … without the headache.
- A tool for every e-marketing need
More than just an outbound e-mail marketing tool, PMG Engage supports customized web pages for any kind of donor engagement effort – from fundraising appeals to new member registrations to activist petitions.
- Customized to your brand … personalized to your donor
Every communication is designed to reflect your brand, with the option to personalize to the individual recipient based on your data fields and rules – at no additional expense!
- Supports list segmentation and A/B testing
PMG Engage makes it easy to segment your e-mail list and test any combination of creative or strategy, allowing you to gather valuable data from each campaign and strengthen future efforts.
- CAN-SPAM compliant with spam filter analysis
PMG Engage helps you to comply with anti-spam laws while maximizing successful message delivery through pre-blast spam filter analysis.
- Detailed tracking and reporting
Get the same level of reporting and analysis you expect for your direct mail campaigns with metrics that are unique to e-mail and the web. At the end of each campaign, we’ll prepare a data file that can be appended to your in-house database.
- Pay for what you need … and no more
Unlike other e-mail marketing services that require an expensive long-term commitment, you only pay for PMG Engage when you use it – whether just for a single year-end fundraising campaign or for more frequent supporter engagement efforts.
Let PMG Engage make your next e-campaign a stress-free (and dare we say enjoyable) experience. For more information, e-mail info@pmgdirect.net or call 410.290.0667.
Download: PMG Engage Brochure